1. Overview

My Own Hair Station, NewBe

NewBe offers a station experience where hairstyling begins naturally the moment you sit and stay. Just like taking clothes from your wardrobe to try on different outfits, or choosing a pair of shoes that match today’s mood.

Hairstyling now goes beyond tools you hold in your hands—it becomes a space where you can transform yourself anytime. Simply take a seat when the moment calls for styling. Within this station, you can experiment freely, adjust until it fits you better, and discover a newer version of yourself!

2. Background

The Moment You Need Hair Style, Now

Hair styling is not just for special occasions anymore for Gen Z—it is a form of self-expression shaped by their moods and everyday situations. They take screenshots of hair inspiration while browsing salon reviews, watch trendy tutorials from viral stylists, and create mood boards filled with their dream looks. It shows how much they have a strong interest in hair styling.

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• User Research : Hair Styling as a Way of Self-Expression </aside>

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• Reserach : Growing Interest in Hairstyling </aside>

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• hairdresser Interview : Hairstyling as Part of Everyday Life </aside>

I Want to Be New, Styling’s Always ON

Gen Z is all about reinventing their style to fit every moment—whether it is their favorite band’s concert, a summer picnic with friends, or a date night.

https://noviwi.seondal.kr/video/25b7557c73858127b6d7ce132ec455e6?controls=true

Styling isn’t a one-time act. It’s a journey—like a glow-up goal or an everyday beauty moment. Always evolving, refining, and becoming. So, Gen Z enjoys trying out new styles and making changes, finding new meaning in every step of the process.